Roles: Concept, Motion Design, Animation, Copywriting, Art Direction, Storyboarding, Video Editing, Color Correcting
As a freelance motion graphics partner at HumanN, I had the pleasure of creating a highly successful social media campaign for the launch of their latest product, SuperBeets Sport. This new hydrating beet powder drink mix was specifically designed for professional athletes, and our mission was to get it in front of the right audience, which included targeted advertising based on the brand's sponsored athletes and influencers.
When HumanN approached me for this project, their main goal was to generate maximum exposure for it. They recognized that the product was designed specifically for professional athletes, and they wanted to make sure that their target audience was aware of the new benefits and features.
The campaign focused on Instagram stories, utilizing four well-crafted promotional videos to showcase the benefits of the product and generate buzz among the product's target demographic. we conceptualized a unique and engaging social media strategy that effectively promoted brand awareness and conveyed the message that SuperBeets Sport was the go-to choice for top athletes looking for an edge.
The campaign's success was due in no small part to the creative approach taken, highlighting the product's unique features and benefits while making it fun and easy for viewers to learn more about it. We leveraged HumanN's existing brand awareness with their sponsored athletes/influencer followings for targeted advertisements to create a seamless, visually appealing campaign that resonated with their audience.
In the end, the launch of SuperBeets Sport proved to be a resounding success. By creating a visually appealing and engaging social media campaign, we were able to effectively promote the new product and position HumanN as a leader in the sports nutrition market.