Client: SC Johnson
Roles: Experiential Design; Interaction Design; UX/UI Design; Motion Design; Logo Animation; Generative Animation
Clio Award - Best Spatial Design - Bronze 2022
Plastic is a Paradox. It is a revolutionary material that is essential to our modern way of life, but it is killing our planet’s most vital resource and ecosystem – our oceans.
The Studio team at RadicalMedia concepted, designed, developed, produced, and installed The Blue Paradox at Chicago’s Museum of Science and Industry – a location that delivers long-term prestige, impact and reach.
Our goal is to move, engage, inspire action and spark conversation. With deeper knowledge and broader connection on the issue, 
we’re making a long-term commitment to this cause, with an innovative multi-year museum experience.
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