Client: SC Johnson
Roles: Experiential Design; Interaction Design; UX/UI Design; Motion Design; Logo Animation; Generative Animation
Awards:
Clio Award - Best Spatial Design - Bronze 2022
Press:
Synopsis:
Plastic is a Paradox. It is a revolutionary material that is essential to our modern way of life, but it is killing our planet’s most vital resource and ecosystem – our oceans.
The Studio team at RadicalMedia concepted, designed, developed, produced, and installed The Blue Paradox at Chicago’s Museum of Science and Industry – a location that delivers long-term prestige, impact and reach.
Our goal is to move, engage, inspire action and spark conversation. With deeper knowledge and broader connection on the issue, we’re making a long-term commitment to this cause, with an innovative multi-year museum experience.
Our goal is to move, engage, inspire action and spark conversation. With deeper knowledge and broader connection on the issue, we’re making a long-term commitment to this cause, with an innovative multi-year museum experience.
![](https://cdn.myportfolio.com/12747cf7-5d94-4bc6-a0cf-125d1d50927c/87d6bcc4-e85a-4954-835e-6d47f7db1bc5_rw_3840.jpg?h=77c490a38375846e725e21500ab22604)
![](https://cdn.myportfolio.com/12747cf7-5d94-4bc6-a0cf-125d1d50927c/74249223-e643-4572-b79a-cd92a582b06a_rw_3840.jpg?h=2b50ee9e3d605876ad59fe068b97b9a7)
![](https://cdn.myportfolio.com/12747cf7-5d94-4bc6-a0cf-125d1d50927c/6b78bba8-c23f-41ce-9853-c465fcfde553_rw_3840.jpg?h=41ee5a5d6fe568deeaf4e1756e033347)
![](https://cdn.myportfolio.com/12747cf7-5d94-4bc6-a0cf-125d1d50927c/f54ccf16-dbc6-4689-b20e-adbd09701796_rw_3840.jpg?h=adbe3fa907df37cd153e5e61173f80e4)
![](https://cdn.myportfolio.com/12747cf7-5d94-4bc6-a0cf-125d1d50927c/3a376854-06ab-4548-a48d-08c7818543d3_rw_3840.jpg?h=e3317ab3d56f682c871ccb2899dfc147)
![](https://cdn.myportfolio.com/12747cf7-5d94-4bc6-a0cf-125d1d50927c/32af1c1e-b01e-4dcc-931a-98be1f37ea5e_rw_3840.jpg?h=329b579e985ea21d6caa5abd4ab60b08)
![](https://cdn.myportfolio.com/12747cf7-5d94-4bc6-a0cf-125d1d50927c/dca3553e-6474-4efb-ab60-b20569d1bbb3_rw_3840.jpg?h=0a8f3c30818cb72baafffec0183a6e47)
![](https://cdn.myportfolio.com/12747cf7-5d94-4bc6-a0cf-125d1d50927c/4c41f757-9916-4984-ab7f-4db9db54da20_rw_3840.jpg?h=71cadc8c68b94a644d0c1cced5ba76e5)
![](https://cdn.myportfolio.com/12747cf7-5d94-4bc6-a0cf-125d1d50927c/29719de2-af9d-470f-a62b-fa8bb8e3d9c7_rw_3840.jpg?h=28422baf6ce5d7fa70e82d2e6135a637)
![](https://cdn.myportfolio.com/12747cf7-5d94-4bc6-a0cf-125d1d50927c/585c0909-71ce-487a-b026-7f982f734294_rw_3840.jpg?h=7e546d408b71db7222e90f2af9c1e528)
![](https://cdn.myportfolio.com/12747cf7-5d94-4bc6-a0cf-125d1d50927c/5031d23a-d830-4076-8711-89e25c4e6f18_rw_3840.jpg?h=4082b7c3650cf91de9a4f909f28f5669)
![](https://cdn.myportfolio.com/12747cf7-5d94-4bc6-a0cf-125d1d50927c/191198b5-9c9e-4c2f-b87a-ebb281ac402a_rw_3840.jpg?h=92f01c2128e12856e28b27eab25b1621)
![](https://cdn.myportfolio.com/12747cf7-5d94-4bc6-a0cf-125d1d50927c/bab2df98-c000-4d63-b432-c3a885be050b_rw_3840.jpg?h=e12789fa9a9d587721657644fd035234)
![](https://cdn.myportfolio.com/12747cf7-5d94-4bc6-a0cf-125d1d50927c/5b6bae03-0024-4044-82ec-5ae75dd91ced_rw_3840.jpg?h=e482c327aa1e7e2194354d8c564a37ab)
![](https://cdn.myportfolio.com/12747cf7-5d94-4bc6-a0cf-125d1d50927c/e9a422e3-6c0e-425e-b5c1-83556a53e02c_rw_3840.jpg?h=7450201c5138817e560b9d7e55e18d22)
![](https://cdn.myportfolio.com/12747cf7-5d94-4bc6-a0cf-125d1d50927c/79b97abe-ef2f-48b1-a911-6caf35b65ec9_rw_3840.jpg?h=c827ef44b7eab0ede61f8743671786e4)
![](https://cdn.myportfolio.com/12747cf7-5d94-4bc6-a0cf-125d1d50927c/ca589ae8-f1c6-43eb-84f0-f322dc52529b_rw_3840.jpg?h=84493668b9232d587062af93661a8a2a)
![](https://cdn.myportfolio.com/12747cf7-5d94-4bc6-a0cf-125d1d50927c/5c224303-0dbd-4e88-9acd-03b35420f6fa_rw_3840.jpg?h=c0915f65df4e98b36ee067fed12d5b21)
![](https://cdn.myportfolio.com/12747cf7-5d94-4bc6-a0cf-125d1d50927c/d8cf4432-d71b-4db5-a450-a7c013df28d0_rw_3840.jpg?h=694d7970109a41fb3879c5e0b97346e4)
THANK YOU